Aug 11, 2025 MEMPHIS, TN – August 11, 2025 – Varsity Spirit is proud to announce its official sponsorship of the International Cheer Union (ICU) as an official apparel sponsor for the organization. This strategic sponsorship strengthens Varsity Spirit’s continued commitment to supporting the global growth of cheerleading and promoting excellence, safety, and innovation within the sport. “Varsity Spirit is honored to support the International Cheer Union through its sponsorship,” said Varsity Spirit President Bill Seely. “This collaboration represents an incredible opportunity to advance the global development of cheerleading as an Olympic movement and expand access to the sport for young people around the world. We are committed to supporting emerging programs and empowering the next generation of athletes with the resources, apparel, and opportunities they need to succeed in this sport.” Varsity Spirit and the International Cheer Union will continue to work together to support emerging programs, foster inclusivity, and create new opportunities for cheerleaders across the world. About Varsity Spirit Memphis-based Varsity Spirit, the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, is the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics and competitions, impacting more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s employees have been dedicated to celebrating spirit through its brands since 1974. For more information about Varsity Spirit or Varsity Brands, please visit varsity.com or varsitybrands.com
